Decorative element
Hi, I'm Piero.
Helping product teams ship faster, improve retention, and grow revenue across iOS, Android, and SaaS platforms.
Decorative element




Product impact I delivered for

Bell, Virgin Plus, Lucky Mobile, Bell Mobility, Tangerine, Scotiabank, Canada Post, Government of Canada Bell, Virgin Plus, Lucky Mobile, Bell Mobility, Tangerine, Scotiabank, Canada Post, Government of Canada

Designed solutions for millions of Canadian users across telco, banking, and public services

Building experiences that speak to Gen Z, before your competitors do

Product Designer + Strategist

I’m Piero, a strategic and hands-on Product Designer building intuitive, high-quality experiences across mobile, web, and TV (iOS, Android, tvOS, Roku) that users feel connected to. I design scalable, emotionally resonant systems that drive engagement, retention, and trust.

I’ve designed and optimized digital products for millions of users across telecommunications, fintech, and public services including GoTo, Bell, Tangerine, and Canada Post — improving adoption, reducing operational cost, and moving key business metrics.

I’m passionate about design systems, AI-infused UX, and inclusive experiences that scale. I mentor, facilitate, and constantly explore where storytelling, behavior design, and technology converge.


I help digital teams ship faster and grow product performance without sacrificing quality

Ready to see how I can transform your digital experience?





PORTFOLIO

Selected Case-Studies



Tangerine design hero
MOBILE-FIRST GROWTH - AI TECHNOLOGY

AI Powered Unified Communications

Redesigned the GoTo Mobile app into a unified workspace for meetings, messaging, and calls — enhanced by AI. New capabilities like smart call summaries, actionable insights, and predictive notifications help teams save time, stay organized, and collaborate effortlessly anywhere.


Tangerine app icon★★★★★ 4.7
Awards+1.8 million customers
Coming Soon
Case study hero
Mobile growth focus

Mobile-first transformation to protect identity and modernize mail

Led the digital transformation of Canada Post’s experience, turning traditional mail management into a secure, mobile-first platform. Designed tools that reduced identity theft, improved parcel tracking, and enabled millions of Canadians to self-serve with confidence.

  • +94% increase in mobile engagement post-launch of digital mailbox
  • 3.2M Canadians transitioned from paper to digital mail delivery within first month post-launch
  • –48% decrease in paper mail reliance among active users
  • +38% reduction in fraud and identity theft incidents

App icon★★★★★ 4.6
Awards+17.6 million customers
View Case Study
Case study hero
Mobile growth focus

Mobile-first product growth for a national telecom

Built new mobile self-serve and support experiences to help millions of Canadians manage accounts safely during the pandemic. Increased engagement, reduced call volume, and strengthened digital adoption during a period of unprecedented demand.

  • +82% increase in digital self-serve adoption
  • +78% reduction in inbound support calls
  • +91% growth in active mobile users year-over-year
  • +$8.3 million in annual operational cost savings from self-serve adoption

★★★★★ 4.4
Awards+22 million customers
Awards4 Awards · Best Telco App
View Case Study
Case study hero
Cross-Platform Streaming

Launching a new era of streaming for Virgin consumers

Designed and scaled Virgin TV across mobile, web, and smart TV platforms — a new streaming service for Virgin users to discover, watch, and connect. The redesign boosted engagement and retention across all devices.

View Metrics
  • +57% increase in user engagement post-launch
  • +78% reduction in inbound support calls
  • +24% growth in new accounts opened

App icon★★★★★ 4.4
Awards+3.5 million customers
Awards1 · J.D. POWER
View Case Study
Tangerine design hero
Cross-Platform SaaS — MOBILE Banking

Designing for Growth in Digital Banking

Redesigned Tangerine's mobile and web experience to reduce friction, boost activation, and increase new account openings through data-driven UX improvements.


Tangerine app icon★★★★★ 4.7
Awards+2 million customers
Awards12 Awards · J.D. POWER
View Case Study
Case study hero
Cross-Platform SaaS — Web Banking

Designing a more secure platform experience

Redesigned Tangerine's mobile and web experience to reduce friction, boost activation, and increase new account openings through data-driven UX improvements.

  • +57% increase in user engagement post-launch
  • +78% reduction in inbound support calls
  • +24% growth in new accounts opened

Awards+2 million customers
Awards12 Awards · J.D. POWER
View Case Study
Case study hero
Healthcare Platform

Remote Health Monitoring for Seniors

Empowered seniors to monitor their health from home with proactive alerts, guided care steps, and remote clinician support, reducing emergency visits and improving overall outcomes.

  • –51% reduction in emergency room visits for monitored patients
  • +85% improvement in medication adherence among enrolled seniors
  • +46% increase in early detection of health deterioration events
  • +$6.4 M in projected annual Medicaid cost savings across participating regions

Customers+50 million older Americans living with diabetes and hypertension
View Case Study
Case study hero
Cross-Platform SaaS

Next Generation Rock Mining Platform

Redesigned key onboarding and authentication flows to boost activation while keeping security front-and-center. Shipped experiment-backed improvements that increased completion and reduced drop-off.

  • +35% lift in onboarding completion
  • -22% drop in support escalations
  • +12% growth in weekly active users

Customers+150 countries worldwide use optmine
AwardsMining industry recognition
View Case Study
Lucky Mobile App
Mobile App

Lucky Mobile App

Redesigned the Lucky Mobile app to help customers manage their services right from their phone, on the Lucky Mobile network and on any Wi-Fi network. The app enables users to activate with an eSIM or SIM card, manage their account, and access key features all without using their data plan.

  • +40% increase in user engagement
  • -30% reduction in task completion time
  • +25% improvement in user satisfaction scores

Lucky Mobile Logo
★★★★★ 4.6
Customers+1.1 million customers
Awards1 Award - Best Telco App
Coming Soon
PC Mobile App
Mobile App

PC Mobile App

Redesigned the My PC mobile app with a completely new look and feel, making it the easiest way for prepaid customers to manage their account anytime, anywhere. The app enables users to view account balance and expiry dates, top up accounts, and manage add-ons and plan details—all without using their data plan.

  • +55% increase in mobile app usage
  • -35% reduction in support tickets
  • +32% improvement in conversion rates

PC Mobile Logo
★★★★★ 4.2
Customers+1.6 million customers
Coming Soon




Awards & Recognition

Celebrating excellence in mobile-first product growth and design

Virgin Plus
Best Telecommunication
Mobile Application

Internet Advertising Competition · 2022

Lucky Mobile
Outstanding Mobile
Application

Internet Advertising Competition · 2022

Bell Canada
Outstanding Achievement in Mobile Development — MyBell

Web Marketing Association · 2021

Bell Canada Virgin Plus
Platinum & Gold — App for Service — MyBell & Virgin Plus

MarCom Awards · 2021

Award-Winning Mobile Product Design. Recognized for delivering high-quality native mobile experiences that drive business performance at scale. Supported 8.5M+ monthly users. Contributed to award-winning business performance.

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Strategic capabilities that drive product growth

Marketing and business strategy
Product Strategy & Market Insight

Aligning experience initiatives to business KPIs, market dynamics, and revenue outcomes.

Cognitive sciences illustration
Cross-Functional Leadership & Design Ops

Partnering across Product & Engineering to reduce overhead, scale systems, and improve velocity.

Cognitive sciences illustration
Behavioral UX & Psychology

Driving long-term adoption through cognitive and motivation-based design.

Visual design showcase
Visual & Interaction Design Excellence

Bringing craftsmanship and taste to digital products — creating premium, trustworthy experiences that users feel confident returning to every day.





WHO I WORKED WITH

Iconic Brands and Startups

Canada Post logo
Virgin Mobile logo
Scotia Bank logo
Tangerine Bank logo
Bell Canada logo
PC Mobile logo
Lucky Mobile logo
Canada Post logo
Couply logo
COLLABORATION & LEADERSHIP

Cross-Functional Team Leadership

Design System Workshops

Led weekly design system workshops with 8+ designers and developers, establishing consistent patterns and reducing design-to-development handoff time by 60%.

Cross-Functional Leadership
Stakeholder Alignment

Facilitated monthly stakeholder sessions with C-level executives, product managers, and engineering leads to align on design strategy and business objectives.

Executive Communication
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