A LITTLE ABOUT YOUR NEXT TEAMMATE

About Me

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I help companies turn broken digital experiences into revenue-driving products

My work has impacted the lives of over 20 million users, increased engagement by +77%, reduced support calls by 78%, and helped boost app store ratings from 3.2 → 4.8 in under a year. I specialize in mobile-first growth strategy, AI-enhanced UX research, and scalable product systems for large enterprise SaaS. I partner with product and engineering to improve onboarding, drive adoption, and accelerate product outcomes — at scale. Business impact first. Beautiful execution always.

Montreal-Based Design Leader

Beyond the Portfolio



I’m a Staff Product Designer based in Montreal, focused on mobile-first product growth and cross-platform UX strategy. I partner with product and engineering teams to solve complex business problems, improve customer outcomes, and accelerate product adoption at scale. Outside of work, you’ll often find me exploring the city with my Boston Terriers, Charlie and Louie — My daily reminder that delight matters. My manifesto is simple: Design can (and should) make life easier for millions of people at a time.

Charlie the Boston Terrier dog
Charlie and Louie Boston Terrier dogs together
Louie the Boston Terrier dog

AI-Powered Research & Data Analysis

I use AI-enhanced UX research to uncover behavior patterns, identify friction in the customer journey, and validate product decisions with evidence — not assumptions. My focus is turning complex data into clear priorities that drive growth and reduce cost to serve.

• Unlock hidden user behaviors through ML-driven product analytics
• Rapid discovery to align teams on highest-impact opportunities
• Predictive pain-point detection to reduce drop-off and churn
• Quantitative benchmarks to measure success and accelerate iteration

Outcome-focused insights that guide smarter product bets...faster.

Product Strategy & Business Alignment

I ensure product strategy aligns with measurable business goals — improving acquisition, activation, and customer lifetime value. I partner closely with cross-functional leaders to define the right problems, prioritize initiatives by impact, and shape a roadmap that drives sustainable growth.

• Translate research insights into actionable product bets
• Align UX outcomes with revenue, cost reduction, and engagement metrics
• Define KPIs, success criteria, and measurement frameworks
• Influence product direction with clear decision-making narratives

Strategy that drives the business forward, not just the design.

Premium Visual & Interaction Design

I design modern mobile and cross-platform experiences that look premium, feel intuitive, and build trust within seconds. Today’s users — especially Gen-Z — judge product credibility instantly. Great design isn’t decoration; it’s conversion, retention, and brand loyalty. I blend behavioral psychology with high-quality interface craft to reduce friction, create emotional engagement, and drive business outcomes through design excellence.

• High-trust visual systems that improve conversion and app rating performance
• Motion and micro-interactions that reinforce confidence and ease
• Modern UI patterns optimized for Gen-Z expectations and mobile usability
• Component systems and design tokens that scale product consistency

Design that wins attention, earns trust, and drives the business forward.

Validation & Product Performance Optimization

I validate product decisions with data, not assumptions. By combining qualitative insights with product analytics, A/B testing, and continuous experimentation, I ensure that design changes lead to meaningful business outcomes — higher activation, fewer drop-offs, and improved customer success metrics.

• Rapid testing frameworks that reduce product risk and accelerate confidence.
• Experimentation that drives measurable improvements to key KPIs
• Behavior analytics that surface friction, churn indicators, and UX debt
• Post-launch optimization that compounds gains over time

Design isn’t complete until it performs.

Experience in a diverse set of industries and spaces.

Banking
Finance
Telecommunications
Government
Healthcare
Entertainement
eCommerce
Mining
Energy
Real Estate
Industries
EDUCATION
Collaboration is the key to success.

What my past and present colleagues have to say

Tim Johnson CEO of Couply
Every element is designed beautifully and logically!

Piero is a legend! He got everything done super quick and gave us a ton of amazing ideas to improve our UX. We appreciated your work Piero and look forward to working with you again soon!

Tim Johnson
CEO - Couply
Denesh Raymond Co-Founder of Couply
A constant pro in eveyr way

Working with Piero has been a joy. He's a professional first and foremost and always delivers more than what is asked. His insights into current design trends and research are invaluable to any individual or company. Piero also has a great attitude and great communication, which makes working with him very easy. I would absolutely recommend Piero to anyone in need of design work. His skills, punctuality and quality is where he shines, and is evident through his passion and commitment to his work.

Denesh Raymond
Co-Founder - Couply
Fateme Feraghi iOS Developer at Tangerine Bank
An extremely competent designer and leader

I’ve been working with Piero closely in a team, and I’m pleased to recommend him as a highly accomplished Product Design Lead. He is an exceptional designer with a unique blend of creativity, strategic thinking, and technical expertise. He is definitely the best at what he does. He excels at translating complex ideas into elegant designs and demonstrate a keen understanding of user behavior and market trends. Piero is a natural leader who fosters collaboration and innovation within cross-functional team. I recommend him with pleasure as a standout professional in the field of product design.

Fateme Feraghi
iOS Developer - Tangerine Bank
Harjeet Bajwa QA Engineer at Tangerine Bank
A true collaborator with everyone

I worked with Piero at Tangerine. Although Piero was responsible for mobile UX designs for various project teams, he still always extended help during QA phase by completing design reviews on time and with great detail. He provided valuable feedback and ideas during meetings. He continues to be great asset at Tangerine and would be very valuable to any organization he chooses to work with in future!!

Harjeet Bajwa
QA Engineer - Tangerine Bank
Sasha Scott Design Leader at Canada Life
Dedicated to his craft

I worked with Piero for a brief time, but in that time his creativity, refined design skills, and dedication certainly impressed me. You can tell he is an innovator, critical thinker and collaborative team player. Working with him was a real pleasure, and it’s too bad we didn’t get to work together longer!

Sasha Scott
Design Leader - Canada Life
David Esposto Content Designer at Tangerine Bank
Energy and enthousiasm always part of the day to day

Piero is a thoughtful, passionate and enthusiastic designer. Always putting user needs first, his dedication and attention to detail takes any product design he works on to the next level. He understands the value of content first and how a successful design is more than just visuals.

David Esposto
Content Designer - Tangerine Bank
Testimonial author
Solution oriented

Piero arrived at a complex time at Tangerine when we had several teams missing a UX designer and a growing backlog of items to tackle. He started adding value to the teams from day 1 leveraging his experience and proposing new workflows to optimize the time spent in UX reviews which resulted in a reduction of time. Piero is a great asset to any organization looking to top their UX practices and improve the connection with their users.

Alejandro G. Briceno Orta
Senior Manager Agile - Tangerine Bank
Testimonial author
Fanastic attention to deatail and knowledge of the mobile native app space

Piero's attention to details has been instrumental for the success on multiple projects we worked together. He truly understands the UX foundation principles: UX is not just UI, but the entire "package". He contributed on several aspects, from UI design, behaviors, transitions, API calls, animations, to more technicalities like how errors are handled and displayed. He understands foundational principles for mobile-app design: UX depends on the platform, and the differences between each one to avoid alienating users (or forcing them) to generic patterns.

He understands foundational principles for mobile-app design: UX depends on the platform, and the differences between each one to avoid alienating users (or forcing them) to generic patterns.

Miguel Tsuboyama
Technical Lead / Senior Mobile Developer - Tangerine Bank
Testimonial author
A real ball of enthousiasm!

We are incredibly lucky to have Piero on the Canada Post UX team. He comes with so much knowledge, enthusiasm and dedication! I thoroughly enjoy working with him as he gets the job done, makes the call and is very hands on!

Cyndalia Fernandes
Product Manager - Canada Post
Testimonial author
A great leader and people person

Piero is a passionate and supportive leader. I had the pleasure of working with Piero on our Mobile UX team at Canada Post when he joined as our Design Lead. He made sure to advocate for his team and helped in uplifting team spirit. In addition to his design expertise and vision, he always strived to help the team reach their full potential. His zeal and approachability make him a wonderful colleague and leader. I really enjoyed working with Piero and would highly recommend him to any company!

Samiya Dalwai
Product Designer - Canada Post
Testimonial author
Piero was a great mentor

It was truly a pleasure to work with Piero! He is a true mentor and has the expertise and leadership qualities we all desire in any design team! I was lucky to learn from him and was able to push my boundaries as a product design practitioner under his leadership. He has offered me lots of words of encouragement and empathy in a fast-paced industry. He is a true leader in his field of work and you will instantly notice his passion for the great work he does and it will inspire you to do the same! It was a pleasure!

Dury Long
Product Designer - Canada Post
Testimonial author

Piero's outstanding UX/UI problem solving capacities differentiate his aptitudes from other colleagues. His partnership skills are exemplary. I worked with Piero to successfully launch several high visibility projects at Bell Canada driving top channel shift conversion . His passion as well as skills make him the ideal candidate , I would recommend Piero without hesitation.

Omar Ibrahim
Product Manager - Bell Canada
Testimonial author
Multi talented individual

Piero's design approach is clean and seasoned with experience. His efforts showcase user experience designs that brought elegance and clarity to the MyBell app. He is open minded but also willing to champion the user to ensure their needs are addressed. I wouldn't hesitate to work with Piero again.

Audrey Yuan
Senior Manager, Strategy, Design & Delivery - Bell Canada
Testimonial author
Great knowledge and balance between product and design.

I’ve had the pleasure of working with Piero during my time at Bell with the Native Apps team. Piero is an innovative design leader and his work truly champions the user experience. He captures the essence of the project requirements and translates them to a wonderful user friendly experience. Any team would be truly lucky to have Piero on their side, and I hope we have a future opportunity to work together in the future!

Leen Al-Taher
Product Manager - Bell Canada
Testimonial author
Very sharp eye

I had the pleasure of working with Piero at Bell Canada on a strategic customer experience project. Piero has a really good eye for the user experience and design, he always had out of the box ideas to improve the UI/UX. Piero is also very committed & knowledgeable in his areas of work. Definitely a great addition to any team.

Ahmed Tonsi
Senior Program Manager - Bell Canada
Testimonial author
Great ability to translate user requirements

Besides the absolute pleasure of working with Piero and how pleasant our working interactions have been, he has an incredible ability to translate user requirements into beautiful designs. He's been instrumental in helping define the user experience for the support section of the Bell mobile app, one of many products he's involved in. A talented individual with a truly customer centric perspective that you can easily see in his work. I'd happily work with Piero again.

Mohamed Mousa
Senior Technical Product Manager - Bell Canada
Testimonial author
Easy going colleague always avilable to help.

Working with Piero is so easy! He always delivers great user-friendly designs on time and is always open to feedback. Piero is an asset to any team, especially those who work in a fast-paced environment and need someone who can deliver quality quickly. Always a pleasure!

Laura Cloutier
Senior Technical Program Manager - Bell Canada
Testimonial author
A true critical thinker

Piero’s passion for UX is contagious and comes through in his work. His ability to harmonize complex use cases and technical constraints with simple and intuitive UX is masterful. With Piero at the helm, you can be confident no matter what the perceived technical limitations are, Piero’s critical thinking will result in an elegant UX that delights customers.

Laura Cloutier
Senior Manager, Digital Adoption, Engagement & Benchmarking - Bell Canada
Testimonial author
Fast and quality execution

Piero is an intuitive designer with speedy execution! His designs are always very clean and required little to no revisions because it just made sense. It was a great working with him on launching chat on App.

Jennifer Wang
Senior Manager - Bell Canada
Testimonial author
Piero was a great colleague

Piero’s passion for UX is contagious and comes through in his work. His ability to harmonize complex use cases and technical constraints with simple and intuitive UX is masterful. With Piero at the helm, you can be confident no matter what the perceived technical limitations are, Piero’s critical thinking will result in an elegant UX that delights customers

Kiril Dimitrov
Senior Solutions Architect - Newtrax Technologies
Testimonial author
A great colleague with alot of software wizdom

Piero has amazed me on what seems like a daily basis. Large tasks seem to be executed in a fraction of the time consistently. I consider myself very lucky to have learned a great deal already from him. Piero has demonstrated leadership amongst fellow colleagues, during critical points during development and continues to move the team forward. He truly understands the software business at the highest level.

Matthew Zecchini
Senior Full Stack Developer - Newtrax Technologies
Testimonial author
Piero was extremely easy to work with

Words alone won't be able to describe the professionalism and skills that Piero possesses. I've had an absolute pleasure working with him on my new Ecommerce platform. I can safely say that he's exceeded my expectations. Although his work pace was much faster than others that I've dealt with, his greatest strength was his ability to offer feedback and suggestions. He went from becoming a mock up designer to a valuable part of the team in reviewing, planning and optimizing our work flow. We're now able to accelerate our launch and shave off at least 2 months of development time. In the software world, that's a lifetime. I have zero hesitation in recommending Piero for any company or individual that is looking for work that can be completed on time, is correctly done, and helps improve the overall value of the project.

Jasper Sidhu
CEO and Founder - Shopivo