Product Strategy & Business Alignment
I ensure product strategy aligns with measurable business goals — improving acquisition, activation, and customer lifetime value. I partner closely with cross-functional leaders to define the right problems, prioritize initiatives by impact, and shape a roadmap that drives sustainable growth.
• Translate research insights into actionable product bets
• Align UX outcomes with revenue, cost reduction, and engagement metrics
• Define KPIs, success criteria, and measurement frameworks
• Influence product direction with clear decision-making narratives
Strategy that drives the business forward, not just the design.